Peek into this seasons AMA box
FALL 2019 BOX
THE GLOBAL CLOSET
AUTUMN/WINTER 19 ACCORDING TO AFRICA
Fall Fashion in the US is very diverse in regard to considerations of temperature and colors that speak to the seasons. What some people who haven't been to Africa don't realize is that there is also a range of climate to contend with there as well. So many of the designer collections are very reflective of that. Not to mention many brands style for people from a global perspective. You may not find many designers in the Western parts of Africa designing with heavier materials but their certainly are some like the brand Raffia which uses heavier materials from the Northern part of Ghana. You will also find even more brands in the South and East of Africa where they do get much colder temps and even snow.
You'll notice our Instagram feed featuring many more perspectives from those regions. brands like Maxhosa from Johannesburg South Africa design with a great deal of knit materials as well as patterns inspired from the Xhosa tribe in South Africa. Other designer brands like South Africa's Thebe Magugu design styles with collared shirts, blazer styles and long skirts and corduroy in their AW18 Collection. As these designers put out their collections they are being conscious of the global market, not just Africa. In doing so they are ensuring that their reach is wide and their brand stays relevant.
Last year Fashion Week in Lagos struck an aesthetically pleasing cord!
Superb runway shows thrived during Lagos Fashion week as emerging and established designers from Africa prove to be competition for renown brands worldwide. Of the many aesthetically pleasing runway presentations delivered, three emerging African designers making major contributions globally particularly stood out.
Ghanian born and raised designer Jason Jermaine Asiedu of Jermaine Bleu, Nigeria's Uju Offiah of Meena Official, and Senegal's Sarah Diouf of Tongoro Studio are creative director's of brands that echo fashion today. While Jermaine Bleu caught the attention of Teen Vogue as Ghana's top 12 designers to know, Tongoro Studio also rings bells internationally as Diouf's site boasts "proudly made in Africa" and the young designer continues to grace major fashion publications such as Bazaar, Elle, Vogue while also gaining recognition from CNN and Forbes. Uju Offiah's unique pieces can't be duplicated as Meena Official primarily produces dresses fit for the fashion forward modern everyday women that can be dressed up or down.
As Lagos Fashion week grows and continues to garner international attention from fashion industry elite's like Naomi Campbell and Suzy Menkes to name a few; the event is catapulting African designers to the forefront of the textile industry and contemporary luxury wear brands.
We can't wait to see the looks forward to the 2019 looks that will grace the runway in the next week!